End game: Rover film puts drivers in hot seat

London – A new interactive film by design agency Brooklyn Brothers and director Nick Gordon highlights the versatility of the new Range Rover Evoque.

Being Henry lets users control the actions of the central character Henry, played by The Wire’s Leo Fitzpatrick. Small decisions such as which cereal to eat or which direction to take affect the outcome of the story, resulting in one of 32 unique endings.

The project is designed to highlight a buyer’s options when purchasing a Range Rover Evoque. The user’s responses to subtle colour and emotional references are represented in the final car, which is presented on completion of the game.

LS:N Global has reported on how brands are using gaming mechanics to engage with consumers. For more information, see our Ubiquitous Gaming Culture macro trend.