Bird’s-eye view: Wine label draws on inspiration from the past

The agency has handcrafted a 1940s-style certificate and used the design for the basis of the label for the Willy Wagtail brand of wines.

Instead of a real bird-watching society’s name, the label features the fictional Longview Sparkling Wine Society, with the people involved in the wine’s production named as committee members. It also features illustrations of birds and plants found in the vineyard.

We explore how drinks packaging can be used to create instant heritage in our LS:N Global Market Report, available to buy in The Future Laboratory Shop.