Bassano Hard Soda by Dossier Creative Bassano Hard Soda by Dossier Creative
Bassano Hard Soda by Dossier Creative Bassano Hard Soda by Dossier Creative
Bassano Hard Soda by Dossier Creative Bassano Hard Soda by Dossier Creative

Age old flavour: Branding & Packaging looks to the past

28 : 03 : 2011 Vancouver : Canada : Graphic Design

Vancouver – Canadian graphic design studio Dossier Creative designed the packaging for vodka drink Bassano Hard Soda, inspired by the Italian sodas of the 1920s.

The brand identity is reminiscent of the classic script logotype of the Prohibition era. The box features a small window that reveals the four bottles inside. The drinks come in flavours such as Lemon Sanguinelli and Rasberry Pomelo.

Brands are increasingly taking inspiration from the past, something we explore more in depth in our Revivalism report.

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