Fantasy retail: Surreal pop-up inside department store

London – A dreamy new retail pop-up is turning a section of one of the largest department stores in Europe into a fantasy shop space. New York vinyl toy retailer Kid Robot has invaded the luxurious Wonder Room section of Selfridges in London, and has created a surreal temporary space, as well as a window display full of huge inflatable toys. The shop-within-shop is also hosting exclusive new toys and a curated collection of limited edition products, including the Ye Olde English Dunny series of goods.

LS:N Global will be looking in further detail soon at the growing trend for fantasy, and will be explaining how brands can benefit from this era of Dreamtelligence.