Bling-free zone: Lanvin, Dover Street Market

London – Lanvin gets the rough and ready treatment, as their new space at Comme des Garçon’s Dover Street Market is shabby and basic, without a sparkle of bling in sight. Brands are quickly responding to the current atmosphere where overt luxury is considerably cruder, and are toning down the bling in favour of a more austere approach.

The new Lanvin space, a regular concession at the Comme des Garçons flagship in Mayfair, has just been remade by designer Alber Elbaz, and is now a mix of unglamorous mannequins, dark furniture and a simple style of clothing rail with a cold backdrop of metallic gloss.

LS:N will be studying Rough Luxe in further detail shortly, with a full macro-trend on how it should be done right in the luxury industry for 2009.