Race is on: Great Melbourne Treasure Hunt starts

The Great Melbourne Treasure Hunt aims to attract visitors to shops, restaurants and businesses during a traditionally quieter time in February, according to the Australian Retailers Association.

Participants will scramble to solve word plays, picture puzzles and brain teasers that will take them on an adventure through the city’s key lifestyle and shopping precincts from 12 to 26 February. Six prizes will be on offer to the hunters, including an accommodation package at the Grand Hyatt Melbourne.

For more on how brands and cities are using real-life games to engage consumers, read our recent Inform with Kati London, founder of the Macon Money game.