An eye for design: New store opens in a flash

‘We wanted to create a unique and fun retail experience for our customers and it turned out that Campaign was the perfect agency to work with,’ Jason Kirk, managing director of Kirk Originals tells LS:N Global.

When entering the shop blinking lenticular eyes change as shoppers move around the all-black space. As if in a gallery, shoppers can read the history of Kirk Originals printed on the walls while they try on a pair of glasses from The Leisure Society collection, which are displayed on frames protruding from the walls.

For more details on Campaign’s unique retail concepts, read our Innovate report.