St Etienne – Winner of the Design Miami/ Designer of the Year Award Konstantin Grcic has curated the Comfort exhibition at the Biennale Internationale Design 2010. The show presents everyday objects and deconstructs their complexity by letting the viewer interpret the meaning themselves.
‘What feels comfortable to some may feel the opposite to others,’ says Grcic, who has selected objects he believes best represent the luxury of freedom and independence in our society.
The show features common items displayed inside individual glass cases including an audio book, post-it notes, Velcro and a pregnancy test, each with a short narrative that acts as a catalyst to trigger emotional responses from the viewer.
For more on how everyday items are increasingly being deconstructed and reinterpreted, read our Seed about the Freak Show.