Bob's Your Uncle: A wine in a beer bottle

Stellenbosch, South Africa – Next time you walk into a shop to buy wine, head for the beer department. That’s the idea behind the design of The Red Brew Bob’s Your Uncle wine by visual communications studio Fanakalo.

The Boer & Brit red, a merlot and tempranillo blend, comes in an old brown bottle with a crown cap from beer brewer SAB Miller. The designers say that the wine in a beer bottle is ‘perfect for picnics’ and is aimed at bringing people together, as we have seen with the Rurban Revolution.

The wine industry has adopted an imaginative approach to wine labels in a bid to appeal to a younger, less stuffy consumer. Another example is The Blonde Bombshell by wine company Total Beverage Solution.