Getty Images’ new collaboration promotes diversity in stock imagery

London ­– The partnership with Campbell Addy is part of the stock photo agency’s initiative to develop a more inclusive visual language.

A graduate of Central Saint Martins, professional photographer Addy’s work focuses on empowerment and representation within race. He is also the founder of Nii, a modelling agency that represents a diverse range of people.

‘At a time when imagery is the most widely spoken global language it has never been more important to produce or promote a visual language that is progressive and inclusive, and to support diverse voices in doing so,’ says Andrew Saunders, senior vice-president of creative content at Getty Images.

The collaboration, which comprises 42 portraits, follows a series of partnerships from Getty Images that aim to promote diversity and break down stereotypes, including the Lean In Project, which comprises a stock photo library of images that do not feature gender clichés.