Will UK voters burst London’s bubble again?
An Uncertain Future

Will UK voters burst London’s bubble again?

London – The Future Laboratory has launched part one of An Uncertain Future, an original documentary series that examines consumer sentiment outside London in the run-up to the general election.

An Uncertain Future: On Politics by The Future Laboratory, UK

London – The Future Laboratory has launched part one of An Uncertain Future, an original documentary series that examines consumer sentiment outside London in the run-up to the general election.

Leaving London, which voted overwhelmingly to remain in the European Union (EU), the LS:N Global team travelled to a dairy farm near Milton Keynes, a market town in Norfolk, Cardiff University in Wales and a Sikh Gurdwara in Bradford to hear from a diverse range of people. We spoke to four consumers about the current political landscape, how immigration has changed the face of Britain and what they believe life will be like in five years’ time after Britain has left the EU.

Representing different sides of the political spectrum, there were feelings of both confidence and uncertainty among our interviewees. Nigel Stacey, a farmer from Milton Keynes, is concerned that promises made during the election, especially in regards to agriculture, might not be kept, while Privilege Nyathi, a political refugee from Zimbabwe studying at Cardiff University, is voting for the first time because he feels that due to Brexit and the result of the last election there is ‘so much more at stake’.

Look out for the full series and report on An Uncertain Future, which will be released on 8 June.

The Big Picture

  • More than 2.3m people have registered to vote since the general election was called. Even though this is similar to numbers for the 2016 referendum and 2015 general election, there has been a much shorter timeframe between the election announcement and voting day
  • This series is part of a year-long exploration of consumer discontentment both here and in the US since the EU referendum and American presidential election of 2016. For more, see our Dislocated World and American Middle macrotrends, as well as our panel of experts’ predictions for Brexit
Discover More Daily Signals
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN