Will UK voters burst London’s bubble again?
An Uncertain Future

Will UK voters burst London’s bubble again?

London – The Future Laboratory has launched part one of An Uncertain Future, an original documentary series that examines consumer sentiment outside London in the run-up to the general election.

An Uncertain Future: On Politics by The Future Laboratory, UK

London – The Future Laboratory has launched part one of An Uncertain Future, an original documentary series that examines consumer sentiment outside London in the run-up to the general election.

Leaving London, which voted overwhelmingly to remain in the European Union (EU), the LS:N Global team travelled to a dairy farm near Milton Keynes, a market town in Norfolk, Cardiff University in Wales and a Sikh Gurdwara in Bradford to hear from a diverse range of people. We spoke to four consumers about the current political landscape, how immigration has changed the face of Britain and what they believe life will be like in five years’ time after Britain has left the EU.

Representing different sides of the political spectrum, there were feelings of both confidence and uncertainty among our interviewees. Nigel Stacey, a farmer from Milton Keynes, is concerned that promises made during the election, especially in regards to agriculture, might not be kept, while Privilege Nyathi, a political refugee from Zimbabwe studying at Cardiff University, is voting for the first time because he feels that due to Brexit and the result of the last election there is ‘so much more at stake’.

Look out for the full series and report on An Uncertain Future, which will be released on 8 June.

The Big Picture

  • More than 2.3m people have registered to vote since the general election was called. Even though this is similar to numbers for the 2016 referendum and 2015 general election, there has been a much shorter timeframe between the election announcement and voting day
  • This series is part of a year-long exploration of consumer discontentment both here and in the US since the EU referendum and American presidential election of 2016. For more, see our Dislocated World and American Middle macrotrends, as well as our panel of experts’ predictions for Brexit
Discover More Daily Signals
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN