The Current card teaches kids about smart spending

The Current card teaches kids about smart spending

US – The app-controlled debit card helps children to monitor their finances and enables their parents to supervise their transactions remotely.

Current card Current card
Current card Current card
Current Card Current Card

US – The app-controlled debit card helps children to monitor their finances and enables their parents to supervise their transactions remotely.

In today’s fast-paced, always-on world, Millennials often lag behind older consumers in terms of acquiring key skills needed for adult life such as being financially responsible. The Current card, which enables users to shop independently in-store or online, is designed to foster financial intelligence in younger generations.

Parents use the Current app to deposit an allowance into their child’s account and control aspects of their spending, including blocking certain establishments such as bars and casinos, and closing the card. They can also assign tasks to their child that unlock monetary rewards once completed, and a Giving Wallet feature enables users to easily donate to charity.

‘I worked on Wall Street for 17 years as a trader and manager,’ explains found Stuart Sopp. ‘Now, as a father, I wanted to build something with financial discipline that would help my daughter.’

The Big Picture

  • In line with our Neo-kinship macrotrend, parents are increasingly turning to technology as a support system to help educate their children
  • The Current card follows ASB Bank’s project to teach financial responsibility to members of Generation I
Discover More Daily Signals
Nike and Palace build a new playground for London’s creative youth

Daily Signals

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and ...
Sport : Community : Fashion
Instagram tests algorithm hyper-personalisation to give users more control

Daily Signals

Instagram tests algorithm hyper-personalisation to give users more control

Instagram is experimenting with a new feature that lets users fine-tune what appears in their Reels and Explore feeds by selecting specific topics ...
Technology : Instagram : Social Media
Stat: Health drives brand-switching in South Africa

Daily Signals

Stat: Health drives brand-switching in South Africa

South African consumers are increasingly health-conscious, with 42% of respondents in PwC’s 2025 Voice of the Consumer report citing health benefit...
Health : Statistic : Food
How&How embeds humanity into AI-driven maternal health platform Trellis

Daily Signals

How&How embeds humanity into AI-driven maternal health platform Trellis

xxx
Health : Parenting : Technology
Grey Goose elevates the late-night chippy

Daily Signals

Grey Goose elevates the late-night chippy

Grey Goose is set to reimagine the classic British chip shop, pairing martini cocktails with indulgent French fries in a high-low, late-night ...
Drinks : Food : Luxury
Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Daily Signals

Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Gen Alpha is redefining what it means to grow up online. According to new research from Morning Consult, children born after 2013 are spending...
Gen Alpha : Technology : Statistic
Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

Daily Signals

Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

For the Milano Cortina 2026 Winter Olympics, Italian design studio Carlo Ratti Associati and Salone del Mobile are debuting a sustainable Alpine bi...
Design : Sustainability : Biomimicry
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Advertisement : Marketing : Technology
Stat: Gen Z’s taste for low- and no-alcohol drinks set to shape Christmas spending

Daily Signals

Stat: Gen Z’s taste for low- and no-alcohol drinks set to shape Christmas spending

Retailers should expand and elevate their low- and no-alcohol ranges this Christmas to capture a greater share of young consumers’ festive spending...
Drinks : Health & Wellbeing : Statistic
Stat: Health and wellbeing drive women’s essential purchases

Daily Signals

Stat: Health and wellbeing drive women’s essential purchases

Women are increasingly choosing ‘essential’ purchases through the lens of comfort, self-care and wellbeing, according to a new survey by Think Styl...
Statistic : Health : Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN