Ikea’s Space 10 wants to democratise AI
Do You Speak Human? by Space10, Copenhagen

Ikea’s Space 10 wants to democratise AI

Copenhagen – Do You Speak Human?, a project designed and developed by Ikea’s external future living lab Space10, is a worldwide survey of how people would like their future AI to communicate.

Do You Speak Human? by Space10, Barcelona

Copenhagen – Designed and developed by Ikea’s external future living lab Space10, the Do You Speak Human? project is a worldwide survey launched to determine how people would like their future AI to communicate.

‘One day soon, we might talk to our devices the way we talk to our friends. And the devices will talk back,’ the site reads. ‘This fundamentally changes our relationship with technology and opens up for some very important questions.’

The lab refers to the project as ‘playful research’ and the survey results are updated live on the site. As of 28 April 2017 at about 3:00pm, 86% of participants would prefer their AI to be human-like rather than robotic, and 49% say it should be male. More than three quarters of participants say that AI should be able to detect and react to emotions, 70% say AI should reflect their own values and world view, and 42% say they want their AI to be religious.

Do You Speak Human? comes at a time when our interaction with AI is on the rise. According to Gartner, the average person will have more conversations with bots than with their spouse by 2020.

The Big Picture

  • As we noted in our Neo-kinship macrotrend, talking to AI beings is moving into the mainstream, lending increased importance to how we’d like them to respond.
  • For more on how AI is set to affect us in the future, read our AI Futures Insight report.
Discover More Daily Signals
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
Ikea rebuilds its smart home range around accessibility

Daily Signals

Ikea rebuilds its smart home range around accessibility

Ikea is accelerating its smart home ambitions with the launch of 21 new Matter-compatible products – a line-up spanning lighting, sensors and contr...
Design : Home & Family : Technology
Stat: Gen Z and Gen Alpha to dominate future fashion spending

Daily Signals

Stat: Gen Z and Gen Alpha to dominate future fashion spending

A new US report from Boston Consulting Group (BCG) highlights a major power shift in fashion consumption, as Gen Z and Gen Alpha emerge as the indu...
Retail : Fashion : Statistic
Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

Daily Signals

Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

As the 19th Global Wellness Summit opened in Dubai, the city used its host-stage moment to reinforce why the Middle East is fast becoming a global ...
Global Wellness Summit : Health : Wellness
Kleonne launches e-commerce platform to simplify men’s skincare

Daily Signals

Kleonne launches e-commerce platform to simplify men’s skincare

Kleonne is a new men’s premium grooming and skincare e-tailer launched by 19-year-old British student Alfie Binns.
Beauty : Retail : Grooming
Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

Daily Signals

Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

New statistics from Sister Wives, a dating platform for polyamorous relationships, suggest that polyamory isn’t being driven by the digitally nativ...
Relationships : Polyamory : Dating App
Valentino reimagines the DeVain bag through digital art

Daily Signals

Valentino reimagines the DeVain bag through digital art

Valentino has introduced a creative showcase dedicated to the brand’s Garavani DeVain bag, extending its ‘fashion is art’ philosophy into new digit...
Fashion : Technology : Luxury
Foresight Friday: Alison Farrington, foresight content manager

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight content manager...
Foresight Friday : AI : Marketing
Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

Daily Signals

Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

New modelling from ProPublica and The Guardian quantifies the human cost of Donald Trump’s ‘America First’ climate agenda. It projects that extra e...
Sustainability : Climate Crisis : Politics
Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Daily Signals

Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Cycling apparel brand Rapha has opened its first mainland China Clubhouse in Shanghai, signalling a strategic push into one of the world’s fastest-...
Retail : Sport : Cycling
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN