Ikea’s Space 10 wants to democratise AI
Do You Speak Human? by Space10, Copenhagen

Ikea’s Space 10 wants to democratise AI

Copenhagen – Do You Speak Human?, a project designed and developed by Ikea’s external future living lab Space10, is a worldwide survey of how people would like their future AI to communicate.

Do You Speak Human? by Space10, Barcelona

Copenhagen – Designed and developed by Ikea’s external future living lab Space10, the Do You Speak Human? project is a worldwide survey launched to determine how people would like their future AI to communicate.

‘One day soon, we might talk to our devices the way we talk to our friends. And the devices will talk back,’ the site reads. ‘This fundamentally changes our relationship with technology and opens up for some very important questions.’

The lab refers to the project as ‘playful research’ and the survey results are updated live on the site. As of 28 April 2017 at about 3:00pm, 86% of participants would prefer their AI to be human-like rather than robotic, and 49% say it should be male. More than three quarters of participants say that AI should be able to detect and react to emotions, 70% say AI should reflect their own values and world view, and 42% say they want their AI to be religious.

Do You Speak Human? comes at a time when our interaction with AI is on the rise. According to Gartner, the average person will have more conversations with bots than with their spouse by 2020.

The Big Picture

  • As we noted in our Neo-kinship macrotrend, talking to AI beings is moving into the mainstream, lending increased importance to how we’d like them to respond.
  • For more on how AI is set to affect us in the future, read our AI Futures Insight report.
Discover More Daily Signals
How Tressly Studios is redefining retail for textured hair

Daily Signals

How Tressly Studios is redefining retail for textured hair

London’s first dedicated textured hair concept store and salon is set to open at Lewisham Shopping Centre.
Beauty : Haircare : Retail
Japan’s working week shrinks as average hours fall below US

Daily Signals

Japan’s working week shrinks as average hours fall below US

Japan’s long-held reputation for punishing work schedules may be softening.
Workplace : Japan : Health
Stat: How wellness-minded flyers are reshaping the inflight menu

Daily Signals

Stat: How wellness-minded flyers are reshaping the inflight menu

Travellers are extending their focus on health and wellbeing into the air, prompting airlines to rethink what good inflight food looks like.
Health And Wellness : Travel : Statistic
How Koto made the machine economy legible

Daily Signals

How Koto made the machine economy legible

Creative studio Koto has unveiled a brand evolution for MachineX, a decentralised exchange built on blockchain that enables humans and machines to ...
Technology : AI : Design
Why the V&A is adding YouTube’s first upload to its collection

Daily Signals

Why the V&A is adding YouTube’s first upload to its collection

London’s Victoria and Albert Museum has acquired the earliest available YouTube watch page. Posted by Jawed Karim showing him at San Diego Zoo, it ...
Media : Technology : YouTube
Stat: Economic anxiety outranks politics across sub-Saharan Africa

Daily Signals

Stat: Economic anxiety outranks politics across sub-Saharan Africa

Economic wellbeing is now the leading concern for people across sub-Saharan Africa, with nearly a quarter ranking it as their country’s biggest nat...
Society : Africa : Statistic
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN