Doug Wheeler: PSAD Synthetic Desert III, New York. Photography by David Heald Doug Wheeler: PSAD Synthetic Desert III, New York. Photography by David Heald
Doug Wheeler: PSAD Synthetic Desert III, New York Doug Wheeler: PSAD Synthetic Desert III, New York
Doug Wheeler: PSAD Synthetic Desert III, New York Doug Wheeler: PSAD Synthetic Desert III, New York

Sensory deprivation

31 : 03 : 2017 Doug Wheeler : The Focus Filter : Installation

New York – The Guggenheim Museum has finally realised the concept for Doug Wheeler’s 1960s experiment in sensory deprivation.

  • The exhibition has been curated from drawings executed by Wheeler in 1968
  • Focused on sensory deprivation, the installation only admits five visitors at a time

The immersive exhibition, PSAD Synthetic Desert III, was created in close collaboration with Wheeler himself to produce a hermetic environment. The gallery space has been designed to function as a semi-anechoic chamber – an environment designed to suppress almost all ambient sounds – so that visitors are deprived of almost all outside acoustic stimuli, and into this silence the curators will introduce specific sounds.

The environment has also been designed to minimise optical stimuli, with the floor space filled with a multitude of white pyramids. Visitors observe these structures from a viewing platform in the middle of the room, enabling them to become fully absorbed in the space and to experience something like the enormity and isolation of the deserts in northern Arizona that so captivated Wheeler.

The Big Picture

As explored in The Focus Filter, sensory deprivation is a valuable tactic for artists and brands seeking to re-engage with a contemporary audience overwhelmed by stimuli.

Discover More Daily Signals
Can mixed-reality theatre re-invent the stage?

Daily Signals

Can mixed-reality theatre re-invent the stage?

An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preser...
Immersive Theatre : Media : Entertainment
Prada excavates the past to shape menswear’s future

Daily Signals

Prada excavates the past to shape menswear’s future

Raf Simons and Miuccia Prada’s autumn/winter 2026 menswear collection presented at Fondazione Prada in Milan, Italy, was an exercise in layered arc...
Fashion : Luxury : Society
Stat: Youth employment anxiety rises as AI threatens entry-level roles

Daily Signals

Stat: Youth employment anxiety rises as AI threatens entry-level roles

A growing majority of young people in the UK are entering work with deep anxiety about their career prospects, according to new research from the K...
Workplace : Society : Statistic
Will.i.am launches Trinity EV as AI-first solution for urban mobility

Daily Signals

Will.i.am launches Trinity EV as AI-first solution for urban mobility

Musician and entrepreneur Will.i.am has launched Trinity, a single-passenger, three-wheeled electric vehicle (EV) that is designed around an AI agent.
Mobility : Technology : Sustainability
Gap creates chief entertainment officer role to drive fashiontainment

Daily Signals

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...
Fashion : Entertainment : Media
Stat: Nearly a third of children starting school are struggling with basic analogue skills

Daily Signals

Stat: Nearly a third of children starting school are struggling with basic analogue skills

Nearly a third of children starting reception in England and Wales are struggling with basic analogue skills, revealing a widening gap between home...
Screen Time : Technology : Child Development
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN