​Milan Salone 2017 Preview: Modular living

31 : 03 : 2017 Ikea : Let’s Make Room For Life Festival : Milan Salone 2017

Milan – Ikea will explore the changing functionality of the living room in its Let’s Make Room for Life festival.

  • Let’s Make Room for Life will celebrate the living room through design, music and live events
  • The modular Delaktig range by Tom Dixon explores adaptability and future-proofing
Open House at IKEA Festival Let's Make Room for Life, Milan Open House at IKEA Festival Let's Make Room for Life, Milan
Tom Dixon at IKEA Festival Let’s Make Room for Life, Milan Tom Dixon at IKEA Festival Let’s Make Room for Life, Milan
Home Smart by IKEA Festival Let’s Make Room for Life, Milan Home Smart by IKEA Festival Let’s Make Room for Life, Milan
IKEA Festival Let’s Make Room for Life, Milan IKEA Festival Let’s Make Room for Life, Milan

Although the rising cost of living and expanding urban populations means that living rooms are decreasing in size, their importance as the heart of everyday life at home remains constant. This is the concept behind Ikea’s Let’s Make Room for Life festival, which plays with the idea of creating a more multifunctional, technology-integrated design for the living room space that ‘meet[s] the functional and emotional needs of modern living’.

Located in a warehouse in the Lambrate district, the festival will explore ideas of sustainability, personalisation and sociability. The Swedish furniture manufacturer will show collaborations with Danish designers HAY, British designer Tom Dixon and the creative platform Design Indaba, among others.

Tom Dixon will introduce his Delaktig bed and sofa unit, a modular piece that is able to assume different identities throughout its lifetime through at-home modification.

The Big Picture

Exhibitions such as Let’s Make Room For Life and Domestic Appeal are exploring our evolving relationship with the home and encouraging design proposals that better fit with the technological, emotionally driven world in which we live. Check back next week for more coverage of Milan’s Salone Internazionale del Mobile 2017.

Discover More Daily Signals
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN