ZNE Hoodie by Adidas, Global ZNE Hoodie by Adidas, Global
ZNE Hoodie by Adidas, Global ZNE Hoodie by Adidas, Global
ZNE Hoodie by Adidas, Global ZNE Hoodie by Adidas, Global
ZNE Hoodie by Adidas, Global ZNE Hoodie by Adidas, Global

Head in the game

07 : 11 : 2016 Adidas : Zero Negative Energy : #FindFocus

US – Adidas has developed a hoodie that is designed to help athletes to stay focused.

  • The Zero Negative Energy (ZNE) hoodie blocks out external distractions
  • The packaging, designed by Colt, reflects the soundproof nature of the clothing

The ZNE hoodie, part of the Adidas Athletics collection, is made from heavyweight fabric and features an oversized hood to reduce visual distractions and accommodate over-ear headphones to help athletes to prepare and #findfocus.

The high-quality black-and-white hoodie has a comfortable, luxury feel and is packaged in a specially made foam box that is designed to reflect the soundproof properties of the clothing.

‘We designed the Adidas ZNE hoodie to enable athletes from all sports to tune in to their pre-game strategies and personal rituals,’ Michael Krapohl, senior global product manager at Adidas, told Soccer Bible. ‘A lack of focus can be the difference between winning or losing.’

The Big Picture

Psychology-focused sportswear, once the province of niche brands such as Vollebak, is entering the mainstream.

Discover More Daily Signals
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
The Luminaire turns curated luxury travel into a giftable object

Daily Signals

The Luminaire turns curated luxury travel into a giftable object

Luxury travel company The Luminaire has launched a new range of Experience Cards priced at up to £10,000 ($13,480, €11,530), offering a curated alt...
Travel : Luxury : Gifting
Stat: How cultural relevance is shaping Africa’s gaming market

Daily Signals

Stat: How cultural relevance is shaping Africa’s gaming market

More than half of African gamers say cultural relevance plays an important role in the games they choose, with a similar proportion wanting to see ...
Gaming : Technology : Statistic
Lego’s screen-free Smart Play tests boundaries of tech and imagination

Daily Signals

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound a...
CES : Technology : Entertainment
Vibram turns barefoot training into mindful movement

Daily Signals

Vibram turns barefoot training into mindful movement

Vibram is expanding its minimalist footwear line with the launch of the FiveFingers V-Soul Foot Map, a women’s model designed for weightlifting and...
Fashion : Footwear : Health & Wellness
Stat: Only one in four Americans act on weight loss

Daily Signals

Stat: Only one in four Americans act on weight loss

New data underscores a persistent challenge for the US fitness and wellness market: motivation remains high, but sustained action does not fol...
Health And Wellness : Obesity : Statistic
L’Oréal shines a light on next-generation beauty tech at CES

Daily Signals

L’Oréal shines a light on next-generation beauty tech at CES

At The Consumer Electronic Show (CES) 2026 in Las Vegas, multinational beauty brand L’Oréal unveiled two light-powered beauty innovations
Beauty : Technology : CES
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN