Space-squatting

01 : 07 : 2016 Spacious : Workplace Futures : Freelancers

New York – The co-working phenomenon is expanding to restaurant spaces that are not used during the day in a bid to tackle urban inefficiencies.

  • Start-up Spacious provides space hosts and free coffee, opening up restaurants before 5:00pm service begins
  • It estimates that more than 2,000 restaurants are closed during the day in Manhattan and Brooklyn alone
Spacious, New York Spacious, New York
Spacious, New York Spacious, New York
Spacious, New York Spacious, New York
Spacious, New York Spacious, New York

Co-working spaces have been one of the great success stories of recent years, from the US-founded £12bn ($16bn, €14.3bn) WeWork to the UK’s challenger brand Second Home. Existing offers tend to retain the office model of purpose-built spaces, but New York-based start-up Spacious does things differently.

Founded to tackle the issue of unused space in our urban centres, Spacious works with dinner-only restaurants to create appealing co-working spaces that would otherwise be empty during the day. Access to Spacious is available for £71.40 ($95, €85) per month, or £21.80 ($29, €26) per day, and users can also invite one guest per hour for free, with additional guests costing £4.50 ($6, €5.40) each per hour.

Spacious describes the concept as a reprogramming of urban space and plans to roll it out to other urban spaces that are inefficiently used. Host spaces will be carefully screened to ensure a high-quality co-working experience.

The Big Picture

Space-squatting was a trend that we spotted as part of Symbiotic Branding back in 2012, and is coming to fruition now.

Discover More Daily Signals
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN