Put a ring on it
Bodyform Red.Fit campaign by AMV BBDO, UK

Put a ring on it

US – Cornetto wants to bring an end to Netflix adultery with its Commitment Rings.

Cornetto Commitment Rings by LOLA MullenLowe, Madrid

US – Cornetto wants to bring an end to Netflix adultery with its Commitment Rings.

  • The near field communication (NFC)-enabled rings prevent a viewer from watching certain shows if they are not with their partner
  • When the two rings are in close proximity to each other, an app automatically unblocks the content

According to a study by New York magazine on Netflix adultery, 12% of US adults admitted to watching ahead on shows that they promised to watch with their partner, while 12% have faked their reactions to a show to appear as if they were viewing it for the first time.

The two rings work with an accompanying app to block wearers from accessing certain shows unless both are present. Cornetto is in negotiations with popular streaming apps and plans to distribute the rings in the near future.

For long-distance relationships, the third-party Chrome plug-in Netflix Party enables users to synchronise the playback of their favourite shows and chat to each other in real time.

The Big Picture

Consumers are increasingly using online streaming sites as a platform to connect and engage with like-minded people. Find out more in our Community TV microtrend.

Discover More Daily Signals
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
Pentagram crafts human-centric identity to bring GEIUK gender data to life

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...
Design : Data : Gender
Balenciaga signals deeper sport alignment with new range

Daily Signals

Balenciaga signals deeper sport alignment with new range

Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion : Luxury : Sport
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN