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Pharrell Williams website, Global Pharrell Williams website, Global
Pharrell Williams website, Global Pharrell Williams website, Global
Pharrell Williams website, Global Pharrell Williams website, Global
Pharrell Williams website, Global Pharrell Williams website, Global

Body of work

By Alex Jordan 03 : 06 : 2016 Pharrell Williams : Five Hundred : Design

Global – Pharrell Williams has launched a redesign of his website, which invites fans to share what they love most about the artist.

  • The website is a retrospective of the artist’s music, fashion, art, film and philanthropy projects
  • Fans can post a card to highlight their favourite project by the artist

Pharrell Williams has teamed up with creative agency Five Hundred to create the website, which is heavily geared towards audience participation.

Fans are invited to post what they are ‘into’ along with a photo of themselves, which are added to an ever-growing interactive noticeboard. Visitors can click each card to reveal more information about the project and related content from the artist’s portfolio.

Fan favourites include Williams’ collaborations with Takashi Murakami, Adidas Originals, G-Star and Chanel.

The Big Picture

In the age of Revelation Brands, consumers are looking for less filtered and more spontaneous and serendipitous online experiences.

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