Milan – Swedish design company Bolon is launching a new flooring collection that enables customers to personalise designs using a web app.
The Bolon By You collection consists of six new patterns – Weave, Geometric, Dot, Lace, Grid and Stripe – plus four warps and 12 new weft colours. These are designed to be infinitely combinable, giving designers and architects the option to specify flooring that perfectly matches their projects. The company has also built a bespoke web app that lets users experiment with different Bolon By You combinations before ordering.
‘As its name suggests, Bolon By You is all about you – the person designing,’ says Bolon designer Petra Lundblad. ‘We have created a series of new patterns that we believe represent aesthetic variation, and by using these, personal results can be achieved. What we hope to create is a situation in which architects and designers can realise their visions with Bolon flooring as a dynamic, central design element.’
The first version of Bolon By You was unveiled at Stockholm Design Week. Keep watching our Seed and Insight sections for more news from Salone Internazionale del Mobile Milan 2016.