CES 2016: Home brew re-imagined

11 : 01 : 2016 Beers : PicoBrew : BrewMarketplace

Las Vegas – The Pico by PicoBrew is a smart home brewing machine that enables enthusiasts to make beers from around the world.

  • The lowly home brew kit has had a Silicon Valley makeover at CES
  • The machine reflects the sustained trend of beer connoisseurship around the world
The Pico by PicoBrew, Las Vegas The Pico by PicoBrew, Las Vegas
BrewMarketplace for The Pico by PicoBrew, Las Vegas BrewMarketplace for The Pico by PicoBrew, Las Vegas
BrewMarketplace for The Pico by PicoBrew, Las Vegas BrewMarketplace for The Pico by PicoBrew, Las Vegas

Home brewing used to involve placing a fermenting barrel of poorly made beer in the airing cupboard and hoping for the best, but now in an era of craft beer connoisseurship, the market demands a more sophisticated solution. The Pico by Picobrew is that solution, according to founder Dr Bill Mitchell. ‘We wanted people to treat beer like they treat gourmet cooking,’ he says. ‘By using technology we can arrive at the point where anyone can have repeatable and excellent results.’

The Pico follows the start-up’s earlier venture, the PicoBrew Zymatic, which was designed for small-batch brewers all over the world to share recipes and pilot new beers in a small, controlled environment. Now the Pico, initially available for £410 ($599, €550) rising to £685 ($999, €916), compared with £1,370 ($1,999, €1,834) for the larger-scale Zymatic, enables consumers to drink any beer recipe from around the world.

Using the online BrewMarketplace, people can order the ingredients of more than 100 beers to create at home. The machine is wi-fi connectable, and includes the smart features that we have seen in home brew kits before.

The Big Picture

This product shows that the trend for small-batch beer is enduring, and that an open-source approach is enabling this movement to continue and flourish. For more from CES, look out for our show review.

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