District Vision Eyewear, New York District Vision Eyewear, New York
District Vision Eyewear, New York District Vision Eyewear, New York
District Vision Eyewear, New York District Vision Eyewear, New York
District Vision Eyewear, New York District Vision Eyewear, New York

Forward-looking

15 : 12 : 2015 District Vision : Eyeware : Athleisure

New York – District Vision is a new eyewear brand that aims to help people achieve mental and physical wellbeing.

  • The Keiichi system was tested by New York athletes and made with the expertise of Japanese engineers
  • Founders want to connect sports enthusiasts using the product, a meditation series and how-to guides

District Vision’s glasses are lightweight, made with an adjustable titanium core that enables users to find an optimal fit, and kitted out with an oleophobic coating that prevents slippage due to sweat. 

Each style is designed to suit different needs. The Sky G15 allows only 15% of light to pass through its lenses, making it perfect for a yoga session in the glaring sun, while the Sunset style is designed for low light conditions, rendering it ideal for late night training.

Unlike its competitors, District Vision is also careful not to focus on competitive sports. Instead, its core values allude to community-building and mindfulness. 

‘We aspire to a holistic approach to physical exercise,’ say founders Tom Daly and Max Vallot, who are keen for customers to join them in a dialogue about their products, using a forum on the District Vision website.  

The Big Picture

District Vision helps customers to be the very best versions of themselves. Read our macrotrend on The Optimised Self to see why brands must now consider the importance of the emotional and the physical journey that consumers go down.

Discover More Daily Signals
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
OpenAI retires GPT-4o, prompting digital grief among users

Daily Signals

OpenAI retires GPT-4o, prompting digital grief among users

OpenAI has removed access to GPT-4o, sparking backlash from users who say the model was more than just a productivity tool.
Technology : AI : Connection
Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

Daily Signals

Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

New data from SpendMapper shows Vinted is now the third-largest fashion retailer in the UK, behind Primark and Next.
Fashion : Sustainability : Vinted
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN