Signals & Stats : Daily Signals

Distilled experiments

By Daniela Walker 15 : 12 : 2015 Sipsmith : Subscription Retail : Sipsmith Sipping Service

London – Gin distillery Sipsmith is delivering its most unusual experiments in flavours straight to your door.

The Sipsmith Sipping service is a quarterly subscription of experimentations that never make it to full production
Previous test flavours include Ham & Mustard Gin, Truffle Gin and Smoked Venison Gin

The Sipsmith Sipping Service, London

Like any good distillery, Sipsmith balances production with experimentation, using downtime at the distillery between productions to trial different and often unusual flavour combinations – some delicious and others simply odd.

There hasn’t been much space to bring these gins to the public, according to Sipsmith co-founder Sam Galsworthy. ‘The closest we’ve come to being able to share these most prodigious gins is the occasional present or at small events. It simply isn’t feasible to produce these at a level that could reach shop shelves.’

The solution? A quarterly sipping service that delivers four differently flavoured sipping gins in 90ml sample bottles to a subscriber’s home every three months. This gives them the opportunity to discover new flavours and challenge their palates.

The Big Picture

The flavours will be a surprise for subscribers, giving them the chance to discover unusual gins that aren’t available on the shelves. For more on why surprise should be introduced into your brand thinking, read our Revelation Brands macrotrend.