Smart sight

By following the patterns as they zig-zag or swirl from start to finish, customers can use each exercise to help strengthen facial muscles that can lead to improved vision, maintain eyesight and reduce eye stress.

Included on packaging, POS and documents, the branding reflects Culturavision’s dedication to improving its customers’ vision by giving them a simple way to maintain eyesight even when they are not in-store.

‘Customer usability is the strongest point of this work,’ Red Pepper’s owner and creative chief Danil Golovanov tells LS:N Global. ‘As a company that cares for people’s eyes it was important that the branding reflected this identity in a useful way.’