Games people play

30 : 10 : 2015 Dubai Design Week : Abwab Pavilions : Arab Culture

Dubai Design Week 2015 – Themes of play and culture were examined by six designers from the Middle East, North Africa and South Asia during the inaugural design festival.

: The designers were asked to give insights into the local aesthetics of their region

: ‘Abwab means ‘doors’ in Arabic, so it’s about walking into a culture but also exposing it to the rest of the world’ – Rawan Kashkoush, creative director of Abwab

The Abwab Pavillions at Dubai Design Week 2015 The Abwab Pavillions at Dubai Design Week 2015
Tunisian installation at The Abwab Pavillions at Dubai Design Week, 2015 Tunisian installation at The Abwab Pavillions at Dubai Design Week, 2015
Tunisian installation at The Abwab Pavillions at Dubai Design Week, 2015 Tunisian installation at The Abwab Pavillions at Dubai Design Week, 2015

The Abwab pavilions feature works by designers from the MENASA countries including Jordan, Kuwait, Pakistan, Saudi Arabia, Tunisia and the United Arab Emirates that centred around the theme of play. The pavilions, designed by UAE architecture firm Loci, were created using multiwall polycarbonate sheets and sand.

Three designers from Jordan re-imagined the humble swing in an immersive, multimedia exhibition. When in use, motion-detecting sensors built into the framework trigger a series of soothing sounds and dream-like visuals of public swings in Jordan.

The Tunisian pavilion presents 999, a game comprising 999 interlocking plywood discs that can be assembled into a variety of shapes. The discs are marked with white-noise frequencies to denote the visual and spatial perception of sound. ‘It’s a game you can play forever and invent different shapes each time,’ curator Chacha Atallah tells LS:N Global. ‘It’s about letting your imagination go.’

The Big Picture

For more on Dubai Design Week 2015, look out for our coverage in the Seed and Shows sections.

Discover More Daily Signals
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN