Critter Bitters, US Critter Bitters, US
Critter Bitters, US Critter Bitters, US
Critter Bitters, US Critter Bitters, US

Cricket cocktails

23 : 10 : 2015 Critter Bitters : Exo-Protein : Cocktails

New York – Crickets are on the menu, but in a different way than we are used to with the Critter Bitters cocktail additive.

  • Critter Bitters uses toasted crickets to create a line of flavoured bitters
  • It is a different approach to make insects palatable for Western tastes

In a bid to mimic the developing world’s taste for insects, several start-ups in the past couple of years have introduced crickets into food products such as protein bars and cricket flour, but Critter Bitters aims to change the way we view cocktails by introducing cricket-based bitters. 

Founders Lucy Knops and Julia Plevin see Critter Bitters as part of a mission to change the perception of insects. ‘Critter Bitters are the gateway to eating insects. More than 2bn people around the world already eat insects regularly. But for those of us who don’t, the idea might be hard to swallow,’ they write on their current Kickstarter page. ‘Instead of adopting other cultures’ traditions of eating insects, Critter Bitters give us the liquid courage we need to spark our own insect-eating traditions.’

The toasted crickets contained in the bitter mixtures are used not only as a sustainable ingredient, but also as an interesting tasting note that is complex, rich and nutty. Four Critter Bitters flavours are available: vanilla, cacao, toasted almond and pure cricket. 

The Big Picture

Western consumers are becoming more used to seeing insects as a form of protein, and now that Exo-Protein approach is making its way into cocktails.

Discover More Daily Signals
Burberry celebrates the rituals of football fandom in new campaign

Daily Signals

Burberry celebrates the rituals of football fandom in new campaign

Burberry is putting football fans front and centre in its autumn 2026 campaign, A Good Sport.
Fashion : Luxury : Sport
Fields Good brings flavour to functional nutrition

Daily Signals

Fields Good brings flavour to functional nutrition

Austin cookie start-up Fields Good has launched with £1.3m ($1.8m, €1.5m) of funding led by Female Founders Fund.
Food : Functional Nutrition : Flavours
Stat: TikTok overtakes stress as top sleep disruptor for Gen Z

Daily Signals

Stat: TikTok overtakes stress as top sleep disruptor for Gen Z

New research shows that 60.1% of Gen Z report TikTok snacking – eating while scrolling in the evening – with 47.9% using TikTok or social...
Sleep : Snacking : Statistic
Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Daily Signals

Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Travel : Placemaking
Undergraduate by Hilton bets on college-town hospitality

Daily Signals

Undergraduate by Hilton bets on college-town hospitality

Hilton is expanding its lifestyle portfolio with Undergraduate by Hilton, a new upper-midscale hotel brand for college and university locations. Bu...
Travel : Hospitality : College
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Beauty : Makeup
Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

Daily Signals

Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

A new report from the Entertainment Software Association (ESA) shows that video gaming’s mainstream popularity is continuing to grow. Two-thirds (6...
Gaming : Streaming : Leisure
Rimowa turns luggage into a living archive

Daily Signals

Rimowa turns luggage into a living archive

Luxury luggage brand Rimowa has launched For a Lifetime of Lives, a new campaign developed with creative agency GUT that positions its aluminium su...
Travel : Fashion : Advertising
Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Daily Signals

Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Ras Al Khaimah is set to introduce the UAE’s first commercial astronaut training experience through a partnership between Action Flight Aviation an...
Travel : Space : Tourism
Stat: UK confidence gap emerges on personal finance and investment

Daily Signals

Stat: UK confidence gap emerges on personal finance and investment

Fewer than half of people in the UK describe themselves as confident investors, revealing a persistent confidence gap around personal finance and l...
Finance : Investment : Statistic
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN