Graduate exposure

Synonymous with advertising, JCDecaux is using its considerable influence for good to highlight graduate art and design talent.

Digital screens in railway stations, shopping centres and supermarkets will display the works of 20 graduate artists and designers selected by Creative Review for its Talent Spotting project, such as Middlesex University’s Andrew O’Dell and Plymouth University’s Honey Parast.

‘This inspirational showcase will put the work of new design talent in front of an audience of millions, celebrating the next generation of artists,’ says Russell Gower, creative content director at Beframeus, JCDecaux’s content division.

The Big Picture: JCDecaux is showing its Brandstanding credentials by giving talented students some much-needed exposure.