Type unseen

The typeface, Seen, automatically strikes out any ‘spook words’ that are tracked by the US National Security Agency (NSA) and the UK’s Government Communications Headquarters (GCHQ). Words that are censored by the typeface range from obviously suspicious words such as ISIS and anthrax, to much less obvious words such as football and badger.

Users can interact with the font and discover which words in their online vocabulary could potentially lead to them being tracked by the NSA on the Project Seen website.

The Big Picture: Government bodies aren’t the only ones tracking consumer data. Brands are also turning to our online information to help them fine-tune their products and services. Learn more in our Personal Information Economy Trend Tracker.