Great glass lift

New York – Visitors to One World Trade Center’s observation lounge will be taken on a captivating journey through time as they ascend the city’s reborn icon.

• The experience has been designed by Hettema Group in collaboration with Blur Studio
• The observation deck is a new venture from Legends Hospitality, co-owned by the Yankees and Dallas Cowboys

Featuring nine 75-inch high-definition monitors, each of the observatory’s five lifts have been transformed into a time travel device. As they travel to the tower’s 100th floor, visitors will be taken on a historical tour of the city’s expansion from 16th-century marshland to the sprawling metropolis it is today. As the lifts ascend, guests can watch the drama unfold below as the trees and grasslands are slowly replaced by early European settlements, which in turn give way to the behemoths of global commerce we see today.

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