Hubba hubba: Harvey Nichols on the move

London – Harvey Nichols gave visitors to its Hub pop-up a treat: a preview of its feminine fourth floor.

The Harvey Nichols Hub, the iconic department store’s pop-up incarnation, recently provided shoppers with a celebration of its fourth-floor relaunch.

The Hub toured London with a host of activities and prizes on offer; vending machines were on hand for a purchase of Six Scents fragrances, iPods or Comme des Garçons wallets. Visitors could also pose in the Hub’s glitter-encrusted photo booth for the chance to win a shopping spree.

The hub appeared in Hanover Square, the Southbank Centre, Notting Hill and Spitalfields Market and entertained visitors with performances from dj Samantha Ronson, new artist Daisy Dares You and food from Bistrotheque. To read more about the ways brands are reaching out to consumers on a personal level, see our Brandtocracy trend report.