Back to virtual reality: A fantasy game built for the Samsung Gear VR
Land's End by ustwogames

Back to virtual reality: A fantasy game built for the Samsung Gear VR

London – Land’s End, a surreal trip through an archipelago of forgotten worlds, is the latest gaming experience from digital production studio ustwo, built for the Samsung Gear VR.

Land's End by ustwogames

London – Land’s End, a surreal trip through an archipelago of forgotten worlds, is the latest gaming experience from digital production studio ustwo, built for the Samsung Gear VR.

The game is a stunningly rendered journey through an endless horizon populated by Middle Eastern temples, Kremlin-style towers and MC Escher-inspired geometric staircases.

Users navigate the world by looking where they want to go, gliding through the sky, under arches and through portals that transport them to new locations.

The game, which will be launched in December, has been designed specifically for the Samsung Gear VR, a virtual reality headset that works only with the company’s new Galaxy Note 4 phone and is based on Oculus’s virtual reality technology.

Like their highly acclaimed game Monument Valley, available on iOS and Android, the designers at ustwo say that their intention was to design a user experience more than a game. To connect with a wider variety of players, ustwo designed the game play to be as simple as possible, beautiful to look at and geometrically fascinating.

This is a good example of how innovations in technology, beginning with smartphones and tablets, have brought digital games into the adult mainstream, making the experiences more mature, contemplative and artistic. For more on how games are emerging as a high-brow form of entertainment, read our Game Imitates Art microtrend.

Discover More Daily Signals
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health And Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
Stat: UK shoppers experience bargain hunting highs

Daily Signals

Stat: UK shoppers experience bargain hunting highs

According to new research from VoucherCodes, 86% of UK consumers experience a dopamine rush when they find a bargain, suggesting that sho...
Retail : Consumer Behaviour : Statistic
A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Daily Signals

A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...
Sports : Golf : Travel
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN