Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival
Poetry and Precision, BMW and barber & Osgerby

Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival

London – Design studio Barber Osgerby has teamed up with BMW’s design team for a collaborative installation on display at the Victoria and Albert Museum during the London Design Festival. 

Poetry and Precision by BMW and Barber & Osgerby

London – Design studio Barber Osgerby has teamed up with BMW’s design team for a collaborative installation on display at the Victoria and Albert Museum during the London Design Festival.

Installed in the Raphael Gallery of the Victoria and Albert Museum, Double Space for BMW – Precision & Poetry in Motion is a kinetic sculpture made of two mirrored silver structures that will hang from the ceiling. They will reflect both the viewers and the statues below, and will move in choreographed time to create a ‘distorted view of the Raphael cartoons on display’, according to the press release.

The sculptures are inspired by the smooth metal surface of a BMW car that reflects its surroundings as it zooms by. 

‘We are passionate about the aesthetics of motion, an experience that BMW Design translates into technical precision and poetic meaning,’ says Karim Habib, head of design at BMW. ‘Barber Osgerby reflects the design philosophy of the BMW brand in this kinetic installation. With its unusual dimensions, Double Space for BMW opens up new perspectives in the Victoria and Albert’s Raphael Gallery, while at the same time forging an alluring union of past and present.’

Double Space for BMW will be launched at the London Design Festival and will be open to the public until 24 October.

For more on our essential must-sees at the London Design Festival 2014, read our Show Preview

Discover More Daily Signals
Mowe launches movement-first beauty brand for active consumers

Daily Signals

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Beauty : Health : Movement
How Kimba is turning scent into a sleep interface

Daily Signals

How Kimba is turning scent into a sleep interface

Sleep technology company Kimba has raised £4m ($5.4m, €4.7m) in seed funding for an AI-powered bedside device that releases personalised scents thr...
Sleep Market : Fragrance : Wellness
Stat: More than one-third of Americans are now in optimisation mode

Daily Signals

Stat: More than one-third of Americans are now in optimisation mode

More than 36% of Americans now consider themselves to be in optimisation mode, actively pursuing better health, longevity and peak performance, acc...
Optimisation : America : Lifestyle
The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

Daily Signals

The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

The Future Laboratory and experiential design agency Liganova co-hosted Memories of Truth on 16 July, an evening of insights, panel discussions and...
Live Events : The Tech Resistors : Technology
Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Daily Signals

Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to e...
Beauty : Running : Fitness
Stat: US travellers are looking beyond familiar destinations

Daily Signals

Stat: US travellers are looking beyond familiar destinations

Between January and May 2026, American travellers made 29.1m international trips, up 23% compared with the same period in 2019, according to analys...
Travel And Hospitality : Emerging Epicenters : Overtourism
Watchmaker Shinola reframes time as a luxury in latest campaign

Daily Signals

Watchmaker Shinola reframes time as a luxury in latest campaign

London-based creative studio GentleForces has unveiled Set the Pace, the first brand campaign for US watchmaker Shinola.
Time : Watches : Advertising
Foresight Friday: Rose Coffey, senior strategic foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior strategic foresigh...
Foresight Friday : Climate Change : Fashion
Stat: New research reveals a global participation gap at the heart of football culture

Daily Signals

Stat: New research reveals a global participation gap at the heart of football culture

As the 2026 FIFA World Cup final approaches, new research from Carlsberg finds that 73% of adults will watch football this summer but 31% have...
Sport : Fandom : Statistic
Volkswagen marks 50 years of the GTI with fan-led anniversary film

Daily Signals

Volkswagen marks 50 years of the GTI with fan-led anniversary film

Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture...
Advertising : Mobility : Volkswagen
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN