Sounding off: New recording app will resonate with storytellers

Copenhagen – Recho is an app that enables users to record a sound and leave it for someone else to discover.

People can open the app and see what sounds are nearby, and once they are stood in the same location as a sound was recorded, they will be able to hear it.

Founders Åsmund Sollihøgda and Mads Damsbo believe the app has the potential for creating geo-specific stories. The app has already been used at the Roskilde Festival, where festival-goers were encouraged to record the sounds of the event so that others could experience them for the other 51 weeks of the year when the festival is not running. The City of Copenhagen also plans to run a treasure hunt using Recho to help locals tell their stories about the city and save them on location.

The potential for Recho is vast. Brands can build stories around sounds and encourage fans to immerse themselves in their surroundings, not to explore new sights but to discover new sounds.

For more on the potential of sound to create a new relationship with the environment, read our Soundscapes macrotrend.