Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel no Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam

Better by design: Hotel creates rooms with individual styles

05 : 06 : 2014 Hotel Not Hotel : Travel : Amsterdam

Amsterdam – Personality is in ample supply at a new hotel in Amsterdam, where each room has been created by a different designer.

Nestled in the western part of the city, Hotel Not Hotel features nine rooms created by members of Eindhoven-based design collective Collaboration-O and Dutch design duo Arno Coenen and Iris Roskam.

The Casa No Casa room resembles a bijou Spanish villa, while the Secret Book Case room is hidden behind a wall of antique books. The cottage-like Crisis Free Zone room boasts an elaborate gothic wooden façade with a skull motif, while the inside resembles a tiny chapel where ‘creatures like vampires, ghosts and bankers will never be able to enter’, according to Hotel Not Hotel’s website. An Amsterdam Tram Cart room harks back to the city’s past with a restored tram housing a king-sized bed.

The hotel’s interior is designed to have a village feel, with a convivial bar, shared bathrooms and an exhibition space replacing the traditional hotel lobby. Prices are reasonable, and intended to appeal to design-conscious Millennials in search of the quirky and local.

For more on similar hospitality trends, see our microtrends on Millennial Hotels and Home From Home Hospitality

Discover More Daily Signals
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

Daily Signals

The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

At Nobu Hotel in Marylebone, London, TheIndustry.fashion’s Fashion Retail Reset Summit brought together global executives, industry experts and tho...
Fashion : Global Events : The Future Laboratory
Foresight Friday: Angus Cross, head of business development

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Mobility : Fashion
Stat: UK regenerative coffee sales triple as climate pressures mount

Daily Signals

Stat: UK regenerative coffee sales triple as climate pressures mount

Regenerative coffee sales in the UK have nearly tripled in 2025, signalling a shift toward sustainability in the nation’s £3.6bn ($4.8bn, €4.5...
Coffee : Food : Statistic
Dutch Design Week 2025: Digital afterlives and making space for grief

Daily Signals

Dutch Design Week 2025: Digital afterlives and making space for grief

Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.
Dutch Design Week : Design : Global Events
ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

ASOS Live redefines fashion shopping through creator-led video content

ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Fashion : Asos : Retail
Stat: Gen Alpha face stricter screen time controls at home and school

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology : Gen Alpha : Education
Dutch Design Week 2025: Slowing AI and fostering empathy

Daily Signals

Dutch Design Week 2025: Slowing AI and fostering empathy

The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The purpose of ...
Dutch Design Week : DDW : Global Events
Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Daily Signals

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Food : Drink : Flavour
Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Daily Signals

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion : Identity : Stat
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN