Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel no Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam
Hotel Not Hotel, Amsterdam Hotel Not Hotel, Amsterdam

Better by design: Hotel creates rooms with individual styles

05 : 06 : 2014 Hotel Not Hotel : Travel : Amsterdam

Amsterdam – Personality is in ample supply at a new hotel in Amsterdam, where each room has been created by a different designer.

Nestled in the western part of the city, Hotel Not Hotel features nine rooms created by members of Eindhoven-based design collective Collaboration-O and Dutch design duo Arno Coenen and Iris Roskam.

The Casa No Casa room resembles a bijou Spanish villa, while the Secret Book Case room is hidden behind a wall of antique books. The cottage-like Crisis Free Zone room boasts an elaborate gothic wooden façade with a skull motif, while the inside resembles a tiny chapel where ‘creatures like vampires, ghosts and bankers will never be able to enter’, according to Hotel Not Hotel’s website. An Amsterdam Tram Cart room harks back to the city’s past with a restored tram housing a king-sized bed.

The hotel’s interior is designed to have a village feel, with a convivial bar, shared bathrooms and an exhibition space replacing the traditional hotel lobby. Prices are reasonable, and intended to appeal to design-conscious Millennials in search of the quirky and local.

For more on similar hospitality trends, see our microtrends on Millennial Hotels and Home From Home Hospitality

Discover More Daily Signals
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN