Spin cycle: Hotel complex for bike fanatics

26 : 05 : 2014 Cycling : Bicycles : Japan

Onomichi, Japan – Onomichi U2 is a new cyclist-friendly complex overlooking the Seto Inland Sea, which features a hotel, café and other amenities for the growing population of cyclists.

Onomichi U2 by Formagramma Onomichi U2 by Formagramma
Onomichi U2 Onomichi U2
Onomichi U2 Onomichi U2
Onomichi U2 by Formagramma Onomichi U2 by Formagramma

Within Onomichi U2, Hotel Cycle which – as the name suggests – is a hotel that welcomes bicycles. Guests are invited to cycle up to the check-in counter and each room features racks on the wall to keep bikes safe while not in use. Not only is the hotel built for cyclists, the rest of the multipurpose space is geared towards their lifestyle as well. Giant, the bicycle retailer, has a store and repair shop, and the Yard Café features a cycle-through window. Almost any open space in the complex allows people to travel on bike.

Onomichi U2 serves as an enclave for visitors to Shimanami Kaido, a 70km bicycle expressway that crosses six bridges and links eight small islands, and is considered to be one of the best cycling routes in the world.

In our Pedal Power Market we discuss the rise in businesses, particularly cafés, catering to cyclists. It is exciting to see other sectors, such as hospitality, consider how it might do the same.

Discover More Daily Signals
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN