Designs from Nowhere Designs from Nowhere
Designs from Nowhere Designs from Nowhere
Designs from Nowhere Designs from Nowhere
Designs from Nowhere Designs from Nowhere
Designs from Nowhere Designs from Nowhere

Crafting identities: Designers find beauty in local materials

07 : 05 : 2014 Iceland : Reykjavik : Max Lamb

Reykjavík – Well-known designers have been taken out of their comfort zones and into the Icelandic wilderness, learning new skills to combine their aesthetic with old local craft. 

The resulting works are now on display at the Austurland: Designs from Nowhere exhibition at Spark Design Space during DesignMarch, Iceland’s annual design festival.

Designers  Max Lamb, Julia Lohmann, Thorunn Árnadóttir and Gero Grundmann all attended workshops in the autumn of 2013, paring with local companies and practitioners to learn about the local material, craftsmanship and potential of Austurland, a large remote region in east Iceland with only 12,500 inhabitants. Lamb worked with a geology expert to discover different uses of the stone in the region, while Árnadóttir learned the ancient art of net-weaving and Lohmann and Grundmann scoured the coastline for seaweed to use in their designs.

The exhibition and designs are a celebration of a local culture and craft, intertwining modern design aesthetic with materials and skills that are particular to the region. This is not the first time Iceland has invited designers to its shores to explore local culture. For more, see our Seed on The Iceland Whale Bone Project.

Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN