Hush hush: Greek food packaging is shrouded in mystery

Thessaloniki-based agency Dolphins Communication Design used the company’s name and the fact that many of the products go through a secret refinement process as inspiration for the rebranding. Each bottle is stamped with a motif ­ – a masonic-like symbol that signals a mysterious method used by The Secret Keepers.

The Secret Keepers considers itself to be a guardian of age-old secrets of production, creating goods that respect nature and maintain high quality throughout the refinement process.

The bottles are atypical of food packaging, and look more like beauty products with their minimalist branding. This is not the first time we have seen minimal mysticism used as a reference point for designers. For more, read our Stamped Goods design direction.