Design drive: Audi launches flagship saloon at Design Miami

Design drive: Audi launches flagship saloon at Design Miami

Design drive: Audi launches flagship saloon at Design Miami

Miami – Weaving art and design into the auto industry, car maker Audi commissioned London-based designer Tom Dixon to create a new installation for the launch of its A8 luxury saloon at Design Miami earlier this month. ‘Light Light’, the sculpture-installation, was inspired by the car’s new LED lighting system and is meant to express the lightness of the aluminium-framed vehicle itself. In doing so, the automaker links the new model – which, while being more fuel efficient and technically improved, closely resembles the aesthetics of the old A8 – to a larger story, and imbues the $120k car with an artistic, poetic meaning. It’s a move likely to appeal to the mature luxury consumer who has reached stage two or above in The Future Laboratory’s five stages of luxury.

Detail shot of Audi A8 Detail shot of Audi A8
Audi A8_5 Audi A8_5
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