Fashioning the future: Augmented reality allows trying on of outfits

San Francisco – Online retailer Tobi.com has launched a virtual fitting room that can be accessed from the home.

Customers can try items on through innovative use of a webcam and motion sensors are used to rate styles with the wave of a hand. They can also post pictures immediately to Facebook in order to see what friends think.

Developed by Rich Relevance and Zugara this platform marries the convenience of online shopping with the interaction of social media. Tell a friend, online shopping just got engaging.