Boutique hotel: Pop-up store opens at St Martins Lane

London – Going beyond a concierge desk, the St Martins Lane hotel has introduced designer clothing to its foyer. Over the holiday season, the hotel’s Reload@St Martins Lane space will host Dover Street Market Xtra Small, a condensed version of the popular Comme des Garçons store in Mayfair. Large-scale photographs of the store’s bigger brother are used to decorate the space, introducing hotel guests to the retailer’s unique aesthetic without the need to trek across town. Following St Martins Lane’s previous collaborations with the likes of Wallpaper magazine and Established & Sons, the new tenants should check in nicely.