Boots give back: Timberland launches ethical, eco-friendly range

Stratham, New Hampshire – Environmentally friendly and for a good cause, Timberland’s latest range of boots ticks the boxes for socially responsible consumers. In collaboration with singer Wyclef Jean, the brand is introducing a collection of 16 boots to its Earthkeepers range of eco-friendly footwear made from recycled and recyclable materials. For every pair sold, $2 will be donated to Wyclef’s Yéle Haiti Foundation to support reforestation in Haiti.

The new Earthkeeper boots illustrate the forward march of Civic Branding as brands realise the need to contribute to local communities. Other multinationals looking inward include Heineken, whose Brand Village concept store brings educational programmes and creative space to the public, and Volkswagen, whose Fun Theory initiative that encourages people to do the right thing.