Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

What’s New on LS:N Global?

Webinars

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Compostable Cosmetics

Viewpoints

Compostable Cosmetics

British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace.

Wearable Skincare

Viewpoints

Wearable Skincare

Fashion stylist and consultant Tallulah Harlech sits down with LS:N Global to discuss Sylva, her own functional apparel brand designed with skincare in mind.

China’s New Fitness Boom is More Than a Trend

Viewpoints

China’s New Fitness Boom is More Than a Trend

Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift for a nation that sees movement as a way of life.

Gen Z’s New Value System

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.

Will our future cities be pollution free?

Viewpoints

Will our future cities be pollution free?

The technology needed to create carbon-neutral cities already exists, but its implementation requires political willpower.

Technology : Architecture : Design

Is neuroscience the future of luxury?

Viewpoints

Is neuroscience the future of luxury?

At last week’s Luxury Futures Forum 2017, The Future Laboratory welcomed Dr Tara Swart, neuroscientist in residence at the Corinthia Hotel London...

Luxury : Neuroscience : Corinthia Hotel London

How can brands help clean up urban air?

Viewpoints

How can brands help clean up urban air?

The lead insight expert for Future Cities Catapult discusses the tactics that councils and companies can use to tackle air pollution.

Sustainability : Place Making : Transport

Is personalisation the future of bricks-and-mortar retail?

Viewpoints

Is personalisation the future of bricks-and-mortar retail?

Why consumers will demand ever greater control over the in-store experience.

Retail : Architecture : Digital

Office dress codes are fast becoming outdated

Viewpoints

Office dress codes are fast becoming outdated

Why Generation Z won’t stand for gender bias in the workplace.

Fashion : Generation Z : Workplace

Are luxury brands doing enough to appeal to Generation Z?

Viewpoints

Are luxury brands doing enough to appeal to Generation Z?

With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable r...

Luxury : Fashion : Digital

Is pollution-free hospitality the future of travel?

Viewpoints

Is pollution-free hospitality the future of travel?

As pollution levels continue to rise, the travel and hospitality industries need to consider how they will respond to increasing consumer concern.

Travel : Hospitality : Pollution

Why do today's homeowners care about air?

Viewpoints

Why do today's homeowners care about air?

Dyson's product development director explains why air pollution in the home is a growing concern.

Sustainability : Technology : Design

Is Amazon’s new affordable membership good for lower-income families?

Viewpoints

Is Amazon’s new affordable membership good for lower-income families?

With its new pricing policy for Amazon Prime, the company is not addressing the primary needs of that group.

Retail : Food : Digital

Sanctuary Space: Redesigning the home for the Anthropocene age

Viewpoints

Sanctuary Space: Redesigning the home for the Anthropocene age

How will the home evolve to protect families from the threat of air pollution?

Sustainability : Architecture : Product Design

Is mixed reality the future of in-bar entertainment?

Viewpoints

Is mixed reality the future of in-bar entertainment?

Why the medium could prove central to the strategy of drinks brands looking to engage Gen Viz consumers.

Drinks : Hospitality : Technology

Why we need to stop using the term Girl Boss

Viewpoints

Why we need to stop using the term Girl Boss

How the ‘pinkification’ of entrepreneurship is damaging women in the workplace.

Workplace : Equality : Entrepreneurship

Viewpoints

Unmasking Fear

How brands are mitigating negative perceptions of pollution masks as consumers become more aware of the dangers of toxic air.

Design : Wellness : Pollution

The health impacts of air pollution

Viewpoints

The health impacts of air pollution

The British Lung Foundation’s Harriet Edwards discusses how London’s air quality issues are affecting consumers.

Sustainability : Health And Wellness : Workplace Futures

Can Kik make cryptocurrencies stick?

Viewpoints

Can Kik make cryptocurrencies stick?

The chat platform’s creation of its own digital currency can take cryptocurrencies into the mainstream.

Finance : Social Media : Digital

What if bots started developing their own social behaviours?

Viewpoints

What if bots started developing their own social behaviours?

The long-term impact of robot culture and AI needs to be better investigated by the media and advertising industries.

Technology : Digital : Artificial Intelligence

Generation Z entrepreneurs: Faster, better, stronger

Viewpoints

Generation Z entrepreneurs: Faster, better, stronger

Why brands need to swap prescription for playfulness if they want to attract the best Generation Z employees.

Recruitment : Gen Viz : The Future Of Work

Why sustainability is the jewellery industry’s next frontier

Viewpoints

Why sustainability is the jewellery industry’s next frontier

Jewellery brands face an uphill battle to attract a new generation of sustainably minded luxury consumers.

Luxury : Jewellery : Sustainability

Are innovation labs still the future of R&D?

Viewpoints

Are innovation labs still the future of R&D?

As Target prepares to close its flagship Food + Future coLab, LS:N Global examines what brands are getting wrong about their approach to innovation.

Retail : Food : Drink

Why it’s time for brands to lead the fight against climate change

Viewpoints

Why it’s time for brands to lead the fight against climate change

Today’s chief agents of change are more likely to be cities or companies than governments.

Sustainability : Branding : Politics

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER