Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Viewpoints

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions. 
 Martin Lindstrom : Marketing : Neuromarketing
Nadia Finer : Female-centred communication

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Nadia Finer : Female-centred communication

More to Life than Shoes co-founder Nadia Finer talks about female-centred communication. 
The Female Web : The Athena Woman : Nadia Finer
Rowan Gibson : Innovation is a tool that can be taught systematically

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Rowan Gibson : Innovation is a tool that can be taught systematically

Author and innovator Rowan Gibson talks about innovation as a tool that can be taught. 
Branding : Marketing : Rowan Gibson
Sheikh Majed Al-Sabah : Redefining retail, luxury and the arts for the Middle Eastern consumer

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Sheikh Majed Al-Sabah : Redefining retail, luxury and the arts for the Middle Eastern consumer

Sheikh Majed Al-Sabah talks about redefining retail and luxury for the Middle Eastern consumer. 
Villa Moda : Luxury Retail : Bahrain
Seth Godin : Channelling the power of consumer tribes

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Seth Godin : Channelling the power of consumer tribes

Author Seth Godin talks about channelling the power of consumer tribes. 
Culture : Marketing : Seth Godin
Finola Jones : Mothers Tankstation becomes visible on the global stage

Viewpoints

Finola Jones : Mothers Tankstation becomes visible on the global stage

Mothers Tankstation founder Finola Jones talks about a new generation of galleries in Dublin. 
Finola Jones : Dublin : Mothers Tankstation
Dana Thomas : Soul-searching at the top luxury brands

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Dana Thomas : Soul-searching at the top luxury brands

Author Dana Thomas talks about soul-searching at the top luxury brands. 
Dana Thomas : Deluxe: How Luxury Lost Its Lustre : Luxury Market
Tino Schaedler : Reinventing architecture to make it relevant to the digital world

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Tino Schaedler : Reinventing architecture to make it relevant to the digital world

Architect Tino Schaedler talks about reinventing architecture for the digital world. 
Digital Architecture : Tino Schaedler : Bleisure
Moritz Waldemeyer : Design is going hi-tech and collaborative

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Moritz Waldemeyer : Design is going hi-tech and collaborative

Designer and engineer Moritz Waldemeyer talks about design going hi-tech and collaborative. 
Design : Moritz Waldemeye : Zaha Hadid
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