What really matters to brands?

Viewpoints

What really matters to brands?

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black community to c...
Society : Black Lives Matter : Civic Brands
Open-source Sustainability

Micro Trends

Open-source Sustainability

Open-source platforms are providing materials insight and education for designers, developers and architects to make their output more eco-fr...
Design : Materials : Sustainability
Wandering Workers

Micro Trends

Wandering Workers

With business travel grounded in 2020, the travel industry is exploring fresh directions in Bleisure and business stays that inspire remote, roamin...
Travel : Hospitality : Hotel
Elastic Brands

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
Society : Branding : Retail
Moral Commerce

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.
Retail : Finance : Sustainability
Eco-ambitious Retail

Micro Trends

Eco-ambitious Retail

Brands are self-imposing sustainability goals on their businesses that – while initially financially impactful – validate them as fundamental to fu...
Retail : Sustainability : Brand 2020
Post-purpose Brands

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail : Branding : Purpose
Resilience Culture

Macro Trends

Resilience Culture

We have been living in an age of self-censorship, hyper-safe spaces and social comfort zones. But as global anxieties abound, a countermovement of ...
Wellness : Health : Travel
Post-growth Society

Macro Trends

Post-growth Society

As our obsession with economic growth proves to be unsustainable, brands, institutions and consumers are seeking new metrics of progress.
Post-growth Society : GDP : Economics
Why Brands are Next-Gen Career Advisers

Big Ideas

Why Brands are Next-Gen Career Advisers

A new wave of workplace advisers are emerging to help Gen Z and Alpha navigate and shape the future of work and yet-to-exist job roles.
Youth : Media & Entertainment : Workplace
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