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Statistics
Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.
News
Stat: Fewer men are enrolling in higher education
In the US, the number of men’s college applications is falling while women account for a larger proportion of higher education students.
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Stat: Gen Z are too busy watching TikTok to date
With Gen Z increasingly lured in by short-form entertainment apps, research by TikTok has found that they are spending less time on dating apps sin...
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Stat: Unbranded jewellery is a hit with next-gen luxurians
When it comes to high-value jewellery purchases, luxury shoppers are looking to express their personal style by opting for unbranded pieces.
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Stat: Preachy vaccine adverts aren’t working for Gen Z
While many brands have taken the opportunity to target Generation Z through vaccine campaigns, research by Unidays finds that adverts had very litt...
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Stat: Food shortages are widespread in UK supermarkets
A supply chain crisis in the UK has led to a shortage of food in local shops and supermarkets, a survey by YouGov has revealed.
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Stat: Time spent streaming on TikTok surpasses that on YouTube
In the US and the UK, people are spending more time watching videos on TikTok than on YouTube.
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Stat: Young US workers are on a job-quitting spree
In the US, the pandemic has prompted a shift in mindsets among employees, with many now looking to change jobs.
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Stat: Consumer demand for EVs falls short of US targets
While America’s sustainability targets include a push towards electric (EV) and hybrid vehicles, there is concern about consumer adoption rates in ...
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Stat: Privacy-first youth are over ringtones
Younger generations are driving a reduction in the use of mobile phone ringtones across the UK.
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Stat: London got noisier, not quieter, during lockdown
During the Covid-19 lockdown, the number of noise complaints in London increased by 48%, compared with the same period in spring 2019.
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Stat: Sleep becomes an inter-Covid nightmare in Asia
While health remains a heightened concern around the world, one in four young people have worries relating to stress and sleep in China.
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Stat: England’s homes produce more carbon than its cars
For the first time, the National Housing Federation has calculated that the carbon emissions produced by homes in England are exacerbated by poor i...
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Stat: Baby Boomers prove valuable for streaming services
According to Deloitte’s latest Digital Consumer Trends research in the UK, Baby Boomers are proving to be a lucrative audience for streaming and vi...
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Stat: Sunday anxiety hits younger generations hardest
Yet a sense of anxiety or worry that hits at the end of the weekend is evident among all American citizens, according to fresh research by YouGov.
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Stat: Japan’s young men spend big on make-up
In Japan, there is growing interest in men’s make-up, despite an overall fall in cosmetics sales in the country.
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Stat: Social media users prefer everyday influencers
With social media platforms oversaturated with celebrities, a survey from Bazaarvoice finds that an increasing number of consumers are seeking insp...
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Stat: US students drive back-to-college retail spike
After a period of remote learning during the pandemic, US college students are showing new-found enthusiasm for back-to-college products.
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Stat: US shoppers opt for convenience over sustainability
The lure of convenient delivery often outweighs the desire to shop sustainably for US consumers.
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Stat: Young US citizens rely on ultra-processed foods
Young people in the US are consuming concerning amounts of heavily processed foods as a core part of their daily diets. According to study conducte...
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Stat: Indians turn to snacks for emotional comfort
According to research by Mintel, this behaviour has become particularly prominent throughout the pandemic.
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