Signals & Stats

Bonds brings Aussie comfort to the US with Made for Down Under campaign

Daily Signals

Bonds brings Aussie comfort to the US with Made for Down Under campaign

Australian underwear brand Bonds has launched its first US campaign, Made for Down Under, featuring conservationist Robert Irwin and singer-songwri...
Advertising : Media : Australia
SoulCycle makes move into fashion-first retail

Daily Signals

SoulCycle makes move into fashion-first retail

SoulCycle is ramping up its retail ambitions, with the aim to grow apparel into 15–20% of its business and potentially open stand-alone fashion-foc...
Fitness : Fashion : Retail
Stat: Gen Z are becoming investors by early adulthood

Daily Signals

Stat: Gen Z are becoming investors by early adulthood

Nearly a third of Gen Z (30%) aged 18–27 have begun investing by early adulthood – double the rate of Millennials (15%) and six times that of Baby ...
Gen Z : Finance : Gen Z Investing Trends
Nike and Dazed re-imagine sport culture with new Dazed Maxx magazine

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Nike and Dazed re-imagine sport culture with new Dazed Maxx magazine

Nike and Dazed have launched Dazed Maxx, a 54-page print special spotlighting sport subcultures and Nike athletes, including NFL player Bijan Robin...
Sports & Leisure : Fashion : Pop-culture & Media
Off-Broadway classic uses AI to break the language barrier

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Off-Broadway classic uses AI to break the language barrier

New York’s longest-running play, Perfect Crime, is harnessing AI to welcome non-English speakers into the theatre.
AI Translation : Wordly : Perfect Crime
Stat: Gen Z and Millennials power health and wellness industry growth

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Stat: Gen Z and Millennials power health and wellness industry growth

According to recent Bank of America (BofA) data, Gen Z and Millennial consumers are driving a significant surge in wellness spending, helping to in...
Gen Z : Stat : Statistic
1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness

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1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness

1001 Optometry, an Australian eyewear company, has unveiled a thought-provoking campaign, The Hidden Eye Test, developed in collaboration with VML ...
Advertising & Branding : Fashion : Health & Wellness
Coach Play rethinks retail to capture Gen Z shoppers

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Coach Play rethinks retail to capture Gen Z shoppers

Coach’s experimentation with its immersive Coach Play stores is paying off. Compared to traditional Coach stores, these concept locations see four ...
Retail : Coach : Gen Z
Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Daily Signals

Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Consumers are growing increasingly sceptical of corporate storytelling, with 56% believing brands spend too much time talking about their values – ...
Brand Purpose : Citizen Brands : Conran Design Group
Dehydrating Book highlights the global water crisis

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Dehydrating Book highlights the global water crisis

Water for People, Edelman and Toronto studio The Gas Company have designed a book that can only be read when wet.
Design : Pop-culture & Media : Sustainability
Foresight Friday: Fiona Harkin, director of foresight

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Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresigh...
Foresight Friday : Ff : US Economy
Stat: HNWIs in China shift towards luxury travel rather than possessions

Daily Signals

Stat: HNWIs in China shift towards luxury travel rather than possessions

China’s wealthy elite are increasingly prioritising cultural and immersive luxury experiences over traditional material possessions, according to a...
Stat : Statistic : China
SmartSKN introduces AI-powered customised Korean skincare

Daily Signals

SmartSKN introduces AI-powered customised Korean skincare

South Korean beauty company SmartSKN has launched K-OWN, an AI-driven skincare platform that uses real-time diagnostics and on-demand manufacturing...
AI Skincare : Skincare : AI In Beauty
Stat: US parents are embracing digital fashion resale

Daily Signals

Stat: US parents are embracing digital fashion resale

The second-hand market is becoming an essential parenting tool, driven by financial pressures and digital convenience.
Shopping Habits : Thrifting : Secondhand Selling
McDonald’s Japan and girl group XG team up for fandom feast

Daily Signals

McDonald’s Japan and girl group XG team up for fandom feast

McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering.
Food : Advertising : Media
Skinny Mobile clones its happiest customer to star in AI ads

Daily Signals

Skinny Mobile clones its happiest customer to star in AI ads

Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador fo...
Advertising : AI : Skinny Mobile
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