Monzo tackles financial literacy with The Book of Money

UK – British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching their financial potential due to a lack of money knowledge.

Monzo found that 72% of under-34s feel financially held back, while 63% of adults say thinking about money leaves them anxious or overwhelmed. Almost two in five (39%) have never been taught about money in a way that feels relevant or achievable.

Drawing on insights from a decade of customer conversations, the online bank has created an accessible guide that uses illustrations, infographics and jargon-free language to demystify topics from budgeting to pensions. All royalties will be donated to Money Ready, a financial education charity that supports 50,000 people annually.

The campaign shows how fintech brands are moving beyond products to create tangible educational tools that build trust, improve wellbeing and foster long-term relationships with their user base. For more insights on what’s new and next in financial literacy, read our Cultural Capital report.