Elemis brings beauty trackside with new Aston Martin F1 collection

Global – Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership with the Aston Martin Aramco Formula One Team. Named the team’s official skincare partner earlier this year, Elemis brings an unexpected wellbeing dimension to a sport traditionally dominated by fashion and drinks partnerships.

The limited-edition collections are housed in branded Aston Martin travel bags and feature a selection of face washes, serums, resurfacing pads and moisturisers, designed to marry Elemis’ signature scents with track-ready performance.

On race days, the brand will host experiential ‘pit stop’ treatments at the Aston Martin Paddock Club Suite to provide guests with moments of calming care amid the high-speed environment.

As sports become more inclusive and diverse by design, opportunities are arising across sectors for unexpected partnerships that tap into new audiences.

Our Four Beauty Brands Harnessing the Power of Sports Fandom listicle spotlighted the standout collaborations emerging from the intersection of beauty and sport.