The Fashion Innovation Agency debuts 3D garment volumetric capture service

UK – The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service aimed at digital-first fashion brands.  

'Digital reskinning’ is being pioneered by the University of Arts London (which includes the London College of Fashion) so that designers can overlay lifelike virtual garments onto captured human motion and deliver high-quality, hyper-realistic content for use in digital campaigns, virtual runways and virtual try-ons.

By combining full-body 3D capture with AI mesh stabilisation, the system generates ‘digital doubles’ that can be endlessly restyled, reducing the need for physical samples and enabling scalable storytelling.

‘We have been able to achieve the highest standard of 3D volumetric capture currently available; it’s remarkably lifelike and ready for real-world use. For the first time, designers and brands can harness this technology in a way that’s intuitive and scalable,’ said Matthew Drinkwater, head of the Fashion Innovation Agency.

Supported by the University of Portsmouth’s Centre for Creative and Immersive Extended Reality, 4D Views and the London Creative Enterprise Network, the initiative signals a new era of accessible, sustainable content creation for fashion, gaming and immersive entertainment.

Discover more features on the Metaverse, where we track the brand opportunities, marketing strategies and shifting behaviours emerging in virtual realms and web3.