US – Global wealth creation accelerated in 2024, with the US leading the way. According to UBS’s 2025 Global Wealth Report, more than 1,000 people became millionaires every day in America in 2024 – a surge driven by buoyant stock markets and rising asset values.
The number of ‘everyday millionaires’ or Emillis – individuals worth £734,900–3.67m ($1–5m, €862,450–4.3m) in assets – has more than quadrupled since 2000, now totalling 52m worldwide and collectively holding £78.6 trillion ($107 trillion, €92.3 trillion) in wealth globally.
Wealth in North America grew by over 11%, outperforming the global average of 4.6%, fuelled by 25% returns on major US indexes. Meanwhile, regions such as Western Europe and Latin America lagged behind amid weaker markets.
Looking ahead, UBS highlights the oncoming great wealth transfer, with £61 trillion ($83 trillion, €71.6 trillion) set to be passed down by Baby Boomers in the next two decades – a shift that will mean women, particularly in the US, will inherit and control an increasing share of global wealth.
This echoes insights from The Future Laboratory’s The Global Wealth Transfer report from 2023, which unpacked the implications of this shift in demographic wealth for society at large and the luxury sector.
Strategic opportunity
Prepare for the global wealth transfer by building brand narratives, loyalty strategies and product lines that resonate with younger, purpose-led inheritors, particularly affluent women and next-gen investors seeking meaning alongside money